The holidays can be distracting. However, if you want to see significant financial growth in 2018, start by using the remaining time in 2017 to prepare for improved sales and financial gain. Having a solid plan gives you a process for ensuring success in the coming year.
Plan Your Budget for 2018
If you haven’t planned the company’s 2018 budget, complete yours immediately. Be sure you have allocated enough people and money to accomplish your new goals. Your marketing budget depends on how much you have to invest and how quickly you want to see results. Be realistic, but plan cohesively with your anticipated sales goals.
Determine Your Anticipated Sales Growth by Month
It’s a common thought “sales is a numbers game so set realistic goals based off selling history.” The real key is finding the balance between setting a goal too large to accomplish and a goal too low to achieve your planned revenue increases. Be realistic, but if you don’t push or stretch your business, or the sales team, how will the company ever deliver the revenue for your financial growth goals?
Examine Your Sales Process
Make sure your sales process is set up to close the quality and quantity of prospects you need to reach the company’s sales goals. Be cohesive; everyone who is selling your business should be following the same process for qualifying and closing prospects. Document your sales process to measure results and be sure to have a marketing follow-up plan to support your selling process efficiently and effectively.
Document Your Marketing Strategy
Prioritize the goals you've identified and then develop a quarterly phased approach to achieve results over 2018. Depending on the what you have pinpointed, make sure your marketing tactics mirror your sales results by creating: a written follow up sales process, daily or weekly media interactions, and expected lead generation from your marketing.
Track Your Progress and Marketing Success
Establish your metrics for measuring success before the start of 2018. Try to meet weekly to review the sales and marketing progress so you can immediately adjust, identify, and solve issues. Plan to be flexible and evolve your marketing as the year progresses. The best tracking processes teach how to learn from your mistakes and celebrate your victories.
We want to help your business make 2018 your best year ever. As strategic marketers, we are continually scanning business and consumer environments for our clients. Feel free to reach out for our expertise if your business needs help getting your marketing strategy and sales aligned with your business goals for 2018. Our job is to search "what is happening" and seek emerging or robust opportunities and target markets to produce a higher return on investment.